Entrepreneurship as a Science – The Business Model/Customer Development Stack

Entrepreneurship as a Science – The Business Model/Customer Development Stack � Steve Blank: "In the last year I found that the Osterwalder Business Model canvas could be used for something much more than a static planning tool.� I realized that it was the launch-pad for setting up the hypotheses to test, and a scorecard for visually tracking iterations and Pivots during Customer Discovery and Validation."

Cambridge Service Science, Management and Engineering symposium 2007

Position statements, papers and references

Below is a list of all the contributions received as of 17th July 2007. Download individual position papers/statements from the table below.

Name	Survey	Position Statement/paper	Further references
Professor Steve Baron	Y	Value Co-Creation from the Consumer Perspective	N/A
Professor Mary Jo Bitner	N/A	Services Science Journey: Foundations, Progress, Challenges	N/A
Professor David Bowen	Y	Position Statement	Suppose We Took Services Seriously?
Professor Richard Chase	Y	Psychology of the Experience: The Missing Link in Service Science	Want to Perfect Your Company's Service? Use Behavioral Science
Professor Bo Edvardsson	Y	Position Statement	Service Portraits in Service Research - A Critical Review Co-Creating Customer Value Through Hyperreality in the Pre-purchase Service Experience
Professor Ray Fisk	Y	The Evolution and Future of Services: Building A Multidisciplinary Field	N/A
Mr Walter Ganz	Y	Position Statement	Service research today and tomorrow
Professor Robert Glushko	Y	Position Statement	Bridging the 'Front Stage' and 'Back Stage' in Service System Design
Professor Christian Grönroos	N/A	Position Statement	Adopting a Service Logic for Marketing
Professor Evert Gummesson	Y	N/A	Exit Services Marketing - Enter Service Marketing
Professor Bob Johnston	N/A	Position Statement	Service Operations Management: Return to Roots Service Operations Management: From the roots up
Professor Uday Karmarkar	N/A	Position Statement	The Global Information Economy and Service Industrialization Information Services in the US Economy
Professor Jos Lemmink	N/A	The Need for More Multidisciplinary Research	N/A
Professor Christopher Lovelock	Y	Position Statement	Services Marketing: People, Technology, Strategy, 6/e [book]
Professor Linda Macaulay	Y	Position Statement	NESSI Working Group: Services Sciences & Systems Engineering
Professor Duncan McFarlane	Y	Position Statement	N/A
Professor Larry Menor	Y	Position Statement	Insights into service operations management: a research agenda
Mr Douglas Morse	Y	Position Statement	N/A
Professor Andy Neely	N/A	Position Statement	The Servitization of Manufacturing: An Analysis of Global Trends
Professor Roland Rust	N/A	Let's not Forget About Customers and Revenue	N/A
Professor Scott Sampson	Y	Position Statement	A Unified Services Theory paradigm for Service Science
Dr Jim Spohrer	Y	Position Statement	Steps towards a Science of Service Systems
Professor Steve Vargo	Y	Position Statement	Evolving to a New Dominant Logic for Marketing
Professor Chris Voss	Y	Services Science: The opportunity to re-think what we know about service design	N/A

Cambridge Service Science, Management and Engineering symposium 2007